Google updates privacy rules to link personal AI data with ad targeting

Google has changed its privacy policy to allow targeted ads based on personal data like emails and photos. This shift happens only if users have enabled specific AI features. The update creates a direct link between personalization and advertising. Users who opted into these tools may now see different ads.

The change was first noticed by Android Authority. It appears in the current version of Google's privacy terms. The previous policy stated that Gmail, Drive, and Photos data would not be used for personalized ads. That simple promise is no longer absolute. As of October 16, the text includes a new exception.

The new wording adds a specific condition. It states that data will not be used unless you choose to make it available. This allows other Google services to access it. Those services must support personalized ads. This creates a pathway for personal data to influence what you see.

The Personal Intelligence feature is key to this change. It lets users connect their Drive, Gmail, or Photos to AI Mode. This also applies to other Search tools. The goal is to help these tools provide better responses. They can offer more accurate recommendations by knowing more about the user. However, this sharing also opens the door for ad targeting.

If you connect these accounts, your data may influence ads. The policy clarifies the flow of information. It explains how data moves between services. Search and Gemini Apps can access data from other platforms. This includes Google Photos and Workspace apps like Gmail and Drive. The access happens to provide a more personalized experience.

Google specifies how this data is used. Search may process the allowed data. It uses this information to personalize content. This includes showing specific ads. The policy gives an example of this process. If you search for mountain bikes, you might see sports equipment ads on YouTube. This link between search and video ads is now explicitly tied to your personal data.

There are limits to what advertisers can see. They do not get direct access to your files. They cannot read your emails or view your photos. They also do not receive personally identifying details. Your name and email address remain hidden from them. This protects your identity while still allowing for broad targeting.

Google also restricts targeting based on sensitive categories. It will not show ads based on race or sexual orientation. Religion and health details are also excluded from this targeting. These protections remain in place despite the policy update. Users should still check their settings to ensure comfort.

You can change how your data is used. Go to the Search Services Personalization settings page. You can disconnect specific apps from Personal Intelligence. This stops them from sharing data with Search. You can also disable Personalized Recommendations entirely. This is the simplest way to prevent your personal data from driving targeted ads.

The update reflects a broader trend in tech. Companies are linking personalization with revenue. AI features require more data to work well. That data now has a second use for advertising. Users should review their current settings. They should decide if the trade-off is worth it. The default state is now more complex than before.